Global business context Essay Example | Topics and Well Written Essays - 1500 words

Global business context - Essay Example The purchasing power is significant consideration for Glass Phone. As Glass Phone is costly thus, per capita income of prospective customer is expected to be in between 5,000 USD to 15,000 USD or above. The cell phone industry has strong potential for growth. It is recognized as one of the fastest growing industries globally. In the year 2004, almost 58.5% of telephone subscribers used cell phone which is almost 1,752 billion globally. Only Asia comprised of 709 million of global cell phone users. In the year 2004, China which was recognized as â€Å"low and middle income nation† had 335 million mobile phone subscribers and the rate is growing rapidly. In present day, society is living with innovative technology and everybody desires to keep pace with latest technology. This is the reason for the new Glass Phone to have great future potentials in the Asian market. Using cell phone need not require high level of education. Customers irrespective of literacy have already recognized the necessity of having a cell phone. But literacy level can influence the perception and utilization of cell phone. Mobile phone industry has low necessity of infrastructure compared to landline telephone industry, but it has high necessity for skilled labour. Only skilled labours can deliver quality products and services which led to higher customer satisfaction. Mobile phone manufacturing company requires high level of reliability and unskilled employees are less dependable which can impact on the performance of the organizations. As Glass Phone is high tech instrument, the cheap labour is ineffective as it can lead to defective products. Highly qualified employees are appropriate which might call for greater expenses, can provide positive results by minimizing number of faulty products. The Glass Phone is an expensive product and thus it would require increased marketing