Tweeter Home Entertainment Group Research Paper - 1

Tweeter Home Entertainment Group - Research Paper Example Empowerment comes in different forms, including financial and non-financial incentives for employees, among others.   DeHoratius Nicole and Raman Ananth conducted this case study on Tweeter Home Entertainment Group in the year 2007. These authors mainly focused on the influence store managers have on the sales of this company, with regard to incentive programs provided by the company to these managers. Tweeter Home Entertainment Group was a company located in New England. This was a retail company with various stores. Tweeter Home Entertainment Group specialized in the sale of different electronic products. These included audio electronic products, video electronic products, as well as electronic accessories such as camcorders. Most customers of this company were the high-income earners in society, who were the well-educated and prioritized quality of products (DeHoratius & Raman, 2007). The store managers in this company played an integral role. These were mainly tasked with ensuring that the company sales increase and the shrinkage level reduces. The store managers, therefore, employed various tactics in ensuring that they achieved this. These included consumer education and product promotion, as well as monitoring of financial issues and deviant consumer behaviors such as shoplifting in the company in order to keep an eye on shrinkage. Generally, store managers in this company were charged with many tasks, which required dedication and motivation for effective performance (DeHoratius & Raman, 2007).  Nonetheless, Tweeter Home Entertainment Group realized the importance of employee motivation, and therefore, provided different incentives to the store managers for their efforts. Store managers in Tweeter were allowed a low penalty on shrinkage, and rewarded differently for the sales they made, depending on their total sales.