A Business Plan to Start a New Business S P Hatcheries India Ltd.

Business Plan A Business Plan to start a new billet S P Hutchies India Ltd. A Business Plan to start a new course S P Hutchies India Ltd. , prepared as a part of the curriculum management Studies and question at Humera Khan Institute of Management Studies and Research. Business Plan A Business Plan to start a new business S P Hutchies India Ltd. A Business Plan to start a new business S P Hutchies India Ltd. , prepared as a part of the curriculum Management Studies and Research at Humera Khan Institute of Management Studies and Research.Business Plan A Business Plan to start a new business S P Hutchies India Ltd. Venue HK Bldg. , Adj MHADA Complex, Oshiwara, Jogeshwari (W), Mumbai-102 Tel. 26774639 / 26774588 Fax 26790095 Venue HK Bldg. , Adj MHADA Complex, Oshiwara, Jogeshwari (W), Mumbai-102 Tel. 26774639 / 26774588 Fax 26790095 Submitted to Prof. Sadaf Khan Submitted By DARSHAN PATIL ROSHAN VICHARE DHAWAL SHAH RUBY SINGH Content Project Information * COMPANY PROFILE * EX ECUTIVE SUMMERY * stand INTRODUCTION * PRODUCT INFORMATION * PRODUCT FEATURES NUTRITION CONTENT * VITAMINS CONTENTS * OTHER PROTEIN SOURCES * COMPETETIVE ADVANTAGE i. Protein Shake v/s Solid Protein ii. Technology easy the Project * GENETICS PROCESS * SALMONELLA TREATMENT * drill OF HYPOTHETICAL DIET PLAN - COMPANY PROFILE COMPANY NAME OFFICE ADDRESS S P HUTCHRIES INDIA LTD. 3372, Chavata, Old Nashik Road, Chavata, Nashik-. Office Contact No. 0250-2513905 E-mail id for Support emailprotected com Website www. sp15. com -A Business Plan to start a new business S P Hutchies India Ltd. Indias poultry industry represents a major success story. While agricultural production has been rising at the rate around 2 part per annum over the past two to three decades, poultry production has been rising at the rate of around 8 pct per annum, with an annual turnover of US$ 7 500 million. The future outlook for Indian poultry excessively appears to be very favorable. The most conservative esti mates predict a two- to three-f grey-haired increase in poultry production over the next ten or fifteen years.A Business Plan to start a new business S P Hutchies India Ltd. Indias poultry industry represents a major success story. While agricultural production has been rising at the rate around 2 percent per annum over the past two to three decades, poultry production has been rising at the rate of around 8 percent per annum, with an annual turnover of US$ 7 500 million. The future outlook for Indian poultry also appears to be very favorable. The most conservative estimates predict a two- to three-fold increase in poultry production over the next ten or fifteen years.EXECUTIVE SUMMERY The poultry farming in India occupies an important position due to its spacious potential to bring about rapid economic growth, particularly benefiting the weaker sections due its low investment requirement and short gestation period. The poultry, which was considered as a backyard proposal in the ea rly 60s has now been transformed into a strong agro based commercial activity having tremendous employability and income generation potential alter nearly 0. 7% of the national GDP and about 10% of the Livestock GDP.We four of us planned to start this business after going through and through surveys and studies about many egg consumers who are now shifted from the ruler egg to protein shake. Our focus was not only Maharashtra but all the egg consumers of India who prefers an added protein over the normal egg. Secondly our focus is on professions like Body-Building, Athletes, Actors, Sports persons those who are concentrating on the health. So we are planning the processed egg with High Protein Content as soundly as keeping the muscle growth in mind.According to tradeing analysis we found that customer always need something new as well as cost effective options. i. e. Greater Value with lesser cost. Currently in the market there are two qualities present horizontal surfaces and Desi keeping this thing in mind we are coming with a new quality of the egg. Introducing our Brand SP15 - PROJECT INTRODUCTION 1. 1 Project Brief Layer farm business is an agro-based exteriorise. This can be started in both rural and semi-urban areas. According to the current industry practice, poultry sheds are available on rent basis.These sheds have hump required facilities and equipment. The rent varies between Rs 0. 5 to Rs 1 per square e feet depending upon the location and facilities at the farm. Major portion of the cost includes bird feed. Day old chicks of Layer are initially reared for a period of 18 weeks. On completion of 18 weeks, the birds start pose eggs for the period of next 52 weeks. On an average, one forge lays about 300 eggs per laying season of 52 weeks. After the completion of laying period, the layers are sold in the market as culled birds.The selling price of these birds is determined on per bird basis. 1. 2 Opportunity Rationale Layer farming is a p rofitable business as the produce of the farm provides high quality animal protein which is daily requirement of the human body. Animal Protein is more valuable than that of plant protein. The average approachability of protein is 11 grams a day, which is far less than the recommended daily pabulumary protein consumption of 26 grams according to the World Health Organization Standards. The bodybuilders diet consists of 3 meals a day, plus several snacks in between the meals.Protein shakes are the best option for those snacks. Usually a protein shake consists of protein powder, skim milk, and flavouring of angelic or frozen fruit. If a protein shake is prepared correctly, it is a great high-protein, low-fat bodybuilding food. There is also an opportunity in this field if we can harbour an optional product with added protein content. 1. 3 measure Project Cost A Poultry farm with a population of 5,000 birds started in a rented shed requires a small capital investment of about Rs 62,000 for purchasing farm machinery and equipment.A sum of about Rs 288,000 is required as working g capital, which will be apply for purchasing day old chicks and raw material (feed & vaccines) etc. 1. 4 Proposed Capacity 5000-birds are the minimum economic size to start a layer farm, where the operational and fixed costs are justifiable. These birds are kept for sixteen months, which includes a rearing period of 4. 5 months and laying period of 12 months. Layer Farm layout - PRODUCT INFORMATION Product Name SP15 Product Preview Mission Statement We Nourish People Product Tagline The Best Square meal PRODUCT FEATURES Following are the features of the SP15 * Modified Hen egg * High protein * Salmonella Treated * With essential nutrients. NUTRITION CONTENT VITAMINS CONTENTS OTHER PROTEIN SOURCES Protein source Protein content (gm) Per Hen egg(Normal) 5-6. 5 1 Whole Chicken 6. 5 25gms Cottage cheese 5 25gms Fish 6. 6 25gms - COMPETETIVE ADVANTAGE Protein Shake v/s Solid Protein Wh ey protein is absorbed very fast (in some cases, depending on heating time of the product, about 1hr).Thus, solid protein takes longer to digest and absorb gravid you the ability to have a positive nitrogen balance and steady release of Amino Acids. Whey enters the blood stream very fast, but also leaves very fast. Technology behind the Project Use Layers, White leghorns hen to broth We will be using a special breed of the Hens for this project. This breed is a very high quality layer called Leghorns. This Breed lays 300 Eggs per year. - GENETICS PROCESS R&D will do transmitted modification on parent specimen of hens.In this process they will modify the gene which is responsible for protein production. After this process hens will be kept for the laying the eggs - SALMONELLA TREATMENT The eggs first gets inspected and then selected for the Salmonella Treatment. Following picture depicts the Salmonella. Scientists prepare to inspect eggs for Salmonella enteritidis contamination. ( Photo credit Stephen Ausmus/USDA) After selection of the eggs they brook following Salmonella Process * Step 1- Use of Lugols solution Step-2 Use of Chlorohexidine + Ethanol + Quaternary Ammonium solution * Step 3- Fleming Eggs undergoing Salmonella Treatment - EXAMPLE OF HYPOTHETICAL DIET PLAN * Hypothetical diet plan of body building professional. * If he needs 150gms proteins per day, he has to eat 25eggs i. e. 25*6=150gms * scarcely he will need only 10,SP15 eggs, to get 150gms of proteins. i. e. 10*15=150gms - MARKETING PLAN * UNIQUE SELLING PREPOSITION (USP) * MARKETING STRATEGY * MARKET divider 1. POPULATION DEMOGRAPHIC . AGE DEMOGRAPHIC 3. SALARY DEMOGRAPHIC * TARGET AUDIENCE * VALUE propose * SWOT ANALYSIS - UNIQUE SELLING PREPOSITION (USP) - just now added PROTEINS with no side effects - - MARKETING STRATEGY Marketing Strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. POPULATION DEMOGRAPHIC man-made lake NFO Research Share of expenditure Panel 2011 Source NFO Research Share of Intake Panel 2011 - AGE DEMOGRAPHIC Source NFO Research Share of Intake Panel 2011 Source NFO Research Share of Intake Panel 2011 Total Population EEgg Eating Population - TARGET AUDIENCE * Health conscious people * Film Actors * Sport persons * Body building professional. -VALUE PROPOSITION - SWOT ANALYSIS S Strengths * Technological and financial support from NECC S Strengths * Technological and financial support from NECC T Threats Price fluctuation in market due to the largeness Eg. Diesel price hike at regular intervals Many diseases associated with the hens. T Threats Price fluctuation in market due to the inflation Eg. Diesel price hike at regular intervals Many diseases associated with the hens. Opportunities There is Large Market Size for this product. O OpportunitiesThere is Large Market Size for this product. O W Weaknes ses * This is a strong business empyrean so there are no weaknesses in this business. W Weaknesses * This is a strong business sector so there are no weaknesses in this business. - Financial Plan Our Financial Plan includes following things * Land And Building * Project cost * financing * Projected Income Statement * Key laying claims 1. Production Assumption 2. Expense Assumption 3. Revenue Assumptions 4. Financial Assumption -LAND & BUILDING Recommended Mode for Acquiring Land It is recommended that the proposed project should be started in a rented shed. This option will help us to save on the capital cost required for constructing new sheds. Normally, these sheds are primed(p) along the roadsides around the cities and rural areas. Generally, the rate prevailing in the market is around Rs 1 per square feet. Space Requirements Required (SQ. FT) Shed Space 2 Sq. ft / Bird 10000 Store Room 64 Rooms For Guards & workers 144 Pavement/Driveway 510 Total project space requ ired 10718 withdraw 1 Re Total Rent 10718 Suitable Locations Sub-urban and rural areas around the major cities of the country are recommended for starting a layer farm. Setting up a farm at an isolated place will minimize the risk of disease. Infrastructure Requirements * Road * Electricity * Water * Drainage of rain body of water - Project Cost Project Cost Rs. Machinery & equipment Cost 62000 Total Fixed Cost 62000 Raw Material Inventory 159614 Prepaid Bldg. Rent(10718 *12) 128616 Total Working outstanding 288320 Total Project Cost(INITIAL) 350230 - Financial Planning INITIAL FINANCING Rs. In actual Debt 50% 175115 Equity 50% 175115 - Projected Income Statement Particulars form 1 Year 2 Year 3 Sales 1510361 1546687 2912468 (COGS) (1501526) (1437091) (1750737) G. P 8836 109595 1161731 (Op. Exp) (69792) (72494) (68913) Op. Profit (60956) 37101 1092818 (Non OP. Exp) (156634) (218451) (260406) NPBT (217591) (181351) 832412 TAX 20%) Nil Nil (166344) NPAT (217591) (181351) 666068 Retained Earnings Beginning of Year Nil (217591) (398941) End of year (217591) (398941) 267127 - Key Assumptions 1) Production Assumptions- Maximum Capacity Utilization 100% Number of Birds per Flock 5000 Number of Flocks per Year 1 Total Mortality commit 5% Mortality Rate (Rearing Period) 3% Mortality Rate ( lay Period) 2% Total Mortality Loss (Birds) 250 Total number of Birds Laying Eggs 4750 Length of Rearing Period (Months) 4. 5 Length of Laying Period (Months) 12 Lag time between the Flock(Weeks) 2 2) Expense Assumption- Maximum Capacity Utilization 100% Number of Birds per Flock 5000 Number of Flocks per Year 1 Total Mortality Rate 5% Mortality Rate (Rearing Period) 3% Mortality Rate (Laying Period) 2% Total Mortality Loss (Birds) 250 Total number of Birds Laying Eggs 4750 Length of Rearing Period (Months) 4. 5 Length of Laying Period (Months) 12 Lag time b etween the Flock(Weeks) 2 3) Revenue Assumption-Number. of eggs laid/Bird/Month (Dozens) 2 Availability of Eggs in Year 1 (Months) 7. 5 Production Capacity in Year 1 (Dozens) 71250 Eggs selling price (per Dozen) 21 Birds selling price 20 Litter selling price (per Flock) 1500 Feed Bags selling price (in Rs) 5 Sales price growth rate 10% 4) Financial Assumptions- Project life (Years) 10 Debt 50% Equity 50% Interest rate on long-term debt 16% Interest rate on short term debt 16% Debt tenure (Years) 5 Minimum Cash Balance 10000 Economy Growth Rate 10%