The Soft-Beverage Industry Essay Example | Topics and Well Written Essays - 2000 words

The Soft-Beverage Industry - Essay recitationFrom this essay it is clear thatsoft drink industries as have been say are those firms that develop, manufacture, and market the change and non-carbonated beverages. The main industries in the current market are the Coca-Cola Company and PepsiCo (Hooley and Saunders. These two occupies the largest share of the market and so they are followed by Dr. Pepper, who holds a moderate amount of market share. These companies operate on a ball-shaped scale and have markets in more than 200 countries globally. The soft-beverage has a very wide scope of mathematical process and in the United States the industry generates revenue amounting to approximately $28 billion annually according to the write up by IBIS World.This study discusses thatdespite the continued success in the soft drink industries, the companies is also macrocosm faced with challenges that have led to a heavy decline in their sales, especially among the United States consumers . It is noted that the volumes of soft drinks being sold in the United States markets have been on the decline since 1998 due to the spend in its consumption in the country. The fall has been from its peak in 1998 at 864 eight-ounce servings to 675 servings in the year 2013, and this represent a general fly in the sales volume of about 22%. Crowther notes that the huge drop has been attributed by the sudden change in the consumer tastes and preferences in the country.